A Year Since

March 2021 marks just over a year since the world shut down with a widespread Pandemic that started in China and made its way into 219 countries in the world, in a matter of months! With 123 million cases worldwide and the cause of 2.7 million deaths so far, it brought the entire world to a standstill. For an entire year!

With hope now coming in the form of vaccines and the world slowly opening up, I look back at the heroes of this pandemic! But first, let’s talk Science.

Swift and Agile

The COVID-19 vaccine is…


Anika Sharma’s column on representation after International Woman’s Day 2021. Picture taken by Rashmi Gill

Born a Male, Getting It Right

A couple of years ago, close to International Women’s Day, I asked a few friends what they would do differently if they had the chance, starting from birth. One woman, a PhD and a well-established academician said, “If I could do things differently, I would start with being born a man! Because this time I would want to get it right from the very beginning.”

It got me thinking. Is it really that hard being born a woman? Sure, you will have to work twice at hard for less money. You will have to…


Anika’s Zen and The Power of Gratitude

Easy Thing Called Love

I love easily. I fall in love with ideas, books, trees, shells, beaches, animals, paintings, doors, sidewalks, towns…you name it.

It’s a beautiful feeling. Loving something and immersing yourself in it. This love of mine has made me do strange things. While others, may bring back magnets or other souvenirs from their travel, I have carried back rocks from mine — think of really large, well-rounded rocks that make up 40% of your baggage allowance. And when rocks are not available, shells are as good. Think large, white ones. Or small ones for that matter. These…


Anika’s Zen and The Power of Gratitude: A weekly column

The Power of Silence

Preferring the Small to the Large

I guess you can call me an extrovert. I like people and I like hanging out with them and chatting them up. Having said that, I do not like large crowds preferring small, intimate gatherings and conversations instead. You will, of course, be forgiven for not believing that if you followed me on Facebook. Most of my pictures look like I am an active participant in at least 3 large gatherings every weekend!

What the pictures don’t show however, is how I tend to…


Anika’s Zen and The Power of Gratitude: A weekly column

A Sack Full of Breaths: Anika’s Zen and The Power of Gratitude

I lost a very dear ex-colleague and friend recently. We worked together almost 25 years ago. But some relationships stand the test of time and borders. His was one of them.

The Advertising Connection

We were in advertising together, at Grey, in Bombay, India. A profession that never sleeps, in a city that truly never sleeps! Many a campaign ideas, pitches, going back and forth on critical PowerPoint decks were done over tea, coffee or tequila, depending on what time or day of the week it was. …


Anika’s Zen and The Power of Gratitude

They call me ‘happy’

Hi. My name is Anika and one of the words that people use to describe me is, ‘happy.’ Except I was not always like this. Like all of us, I went through my own ups and downs in life. There were times when I was so low and so down that I thought nothing could pull me out of the deep, dark chasm I found myself in. I was alone, scared with nowhere to go and very unhappy. Not to mention, lonely.

I wanted to run away but couldn’t. A mother to two very young kids…


#mobilewatch #digital #socialmedia #anikasharma

Today marked 50 years of PRIDE, a big moment for both, the LGBTQ community and the brands that were a part of it. As I pen this, the streets of New York are filled with millions of people in what has been called the world’s largest LGBTQ gathering, celebrating love and 50 years of the movement that started at The Stonewall Inn. More than 150 groups from outside the United States participated in the parade, with tens of thousands of people traveling the globe to mark the historic occasion.

The parade passed by the Stonewall Inn, the site where it…


#mobilewatch #digital #socialmedia #anikasharma

Today marked 50 years of PRIDE, a big moment for both, the LGBTQ community and the brands that were a part of it. As I pen this, the streets of New York are filled with millions of people in what has been called the world’s largest LGBTQ gathering, celebrating love and 50 years of the movement that started at The Stonewall Inn. More than 150 groups from outside the United States participated in the parade, with tens of thousands of people traveling the globe to mark the historic occasion.

The parade passed by the Stonewall Inn, the site where it…


#mobilewatch #digital #socialmedia #anikasharma

Today marked 50 years of PRIDE, a big moment for both, the LGBTQ community and the brands that were a part of it. As I pen this, the streets of New York are filled with millions of people in what has been called the world’s largest LGBTQ gathering, celebrating love and 50 years of the movement that started at The Stonewall Inn. More than 150 groups from outside the United States participated in the parade, with tens of thousands of people traveling the globe to mark the historic occasion.

The parade passed by the Stonewall Inn, the site where it…


#mobilewatch #digital #socialmedia #anikasharma

Today marked 50 years of PRIDE, a big moment for both, the LGBTQ community and the brands that were a part of it. As I pen this, the streets of New York are filled with millions of people in what has been called the world’s largest LGBTQ gathering, celebrating love and 50 years of the movement that started at The Stonewall Inn. More than 150 groups from outside the United States participated in the parade, with tens of thousands of people traveling the globe to mark the historic occasion.

The parade passed by the Stonewall Inn, the site where it…

Anika Sharma

CX, digital, mobile marketing and Brand Leader with strong global understanding of strategy and the creative product. NYU Stern business professor. Tree hugger.

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